The Europa League isn’t the Champions League, but Tottenham Hotspur are doing their darndest to make sure that there’s a good crowd for Spurs’ second European campaign of the season. The club announced today that tickets to see Spurs play Gent in the second leg of their home and home series will be extremely affordable, and can be had for as little as a fiver.
The £5 price is for One Hotspur members only, but even general admission tickets to the match will start at £10, an extremely affordable price and a continuation of the aggressive pricing model Spurs used to fill Wembley for the three Champions League games earlier in the fall.
This is a super smart and savvy approach by the club. Selling Spurs fans on the Europa League after all the hype — and eventual disappointment — of the Champions League campaign was going to be difficult no matter what, but by making tickets super affordable they will both continue to build goodwill with the Spurs fan base and make it easier to fill the stadium with Spurs fans.
£5-10 tickets are no doubt in the, shall we say, less optimal seating areas behind the goals, but still, if you’re a One Hotspur member you can take your family to a Tottenham glory glory night European match at England’s national stadium for £20. That’s pretty sweet. Tier 2 sideline tickets will be made available for £25, still pretty affordable.
The match kicks off at 8:05 London time on February 23, giving Spurs fans plenty of time to buy their tickets. More details about tickets and the timing of ticket purchases can be found on Tottenham’s website.