Tottenham to freeze season ticket prices for 2019-20 season

Tis the season when Premier League football clubs start contacting their supporters to inform them of how much they will need to pay for season tickets in 2019-20. And if you’re a Tottenham Hotspur season ticket holder, there’s good news — Spurs are instituting a freeze on season ticket prices for next season, keeping them at this year’s levels. The announcement was made on Tottenham’s official website and social media feeds on Monday.

Really, this was the only option the club had if it wanted to maintain any semblance of good will with its supporters after this past season. The club raised ticket prices dramatically last spring in anticipation that the vast majority of Spurs’ home matches would take place at the new stadium. Instead, the stadium was delayed for months and season ticket holders ended up paying to see a crap-ton of matches at Wembley Stadium for the second straight year.

With that in mind, the club made the sensible decision to keep last year’s pricing in place. That’s not to say that they’re cheap — Spurs ended up having one of the highest average season ticket prices in the Premier League last season — but at least the club can now promise that the premium that people paid to see Spurs play in the new stadium will be realized next year.

An important caveat — this announcement is about season tickets only, and does not include the rates for tickets to individual matches. And if you want to be skeptical about price freezes, this could be one area where you might want to withhold judgement, at least for now.

The club clearly could’ve done more to appease irritated supporters who went to Wembley a lot more often than they expected to this season — some sort of supporter appeasement might have gone a long way in that regard. But this is a pretty good start. At least season ticket prices didn’t go up.