Tottenham Hotspur and AIA Group have announced an extension of their partnership until the end of the 2026-27 season. Spurs’ men’s first team, women’s first team, and academy teams will wear the AIA logo on shirts for the duration of the partnership.
We are delighted to announce an agreement with @AIAGroup_Press, one of the world’s leading life insurers, to extend their long-standing Official Partnership until the end of the 2026/2027 season.— Tottenham Hotspur (@SpursOfficial) July 25, 2019
The announcement was made hours before Spurs’ 2-1 loss to Manchester United in Shanghai, and was part of AIA’s celebration of its 100th anniversary. The deal is reportedly between £320 million and £360 million overall, meaning anywhere from £40 million to £45 million a year for the club. The number lands Spurs within the range of Chelsea, Arsenal, and Liverpool, per The Evening Standard’s Dan Kilpatrick.
Presently, the deal includes the shirt sponsorship as AIA maintains its title as the club’s Global Principal Partner. During the event, though, Spurs chairman Daniel Levy noted that AIA could eventually have the stadium naming rights, though nothing is certain at the moment.
#thfc Levy does not rule out AIA being a future stadium naming rights partner. Says they have discussed possibilities and “decided to focus on the shirt” for now.— Dan Kilpatrick (@Dan_KP) July 25, 2019
The partnership began in the 2013-14 season, with AIA becoming the club’s official shirt sponsor the following season. The present deal would have the partnership run for 13 years.