A while ago, to help commemorate Lucas Moura’s amazing match-winning goal in Amsterdam that sealed Tottenham Hotspur’s incredible aggregate win over Ajax in the Champions League semi-final, we at Cartilage Free Captain collaborated with t-shirt designers BreakingT to come up with the “Miracle of Amsterdam” t-shirt pictured at the top of this article.
It, uh, took off, beyond our wildest imaginings. I don’t know the final number of shirts that have been sold up to this point, but suffice it to say that it is many. So much that BreakingT eventually offered youth sizes and hoodies to their offerings, and then mugs.
As part of a full disclosure, Cartilage Free Captain receives an affiliate bonus, a small percentage of sales, for every Miracle of Amsterdam product sold. We discussed very early on in the process what we’d do with any money collected, which we estimated would amount to literally tens of dollars. Ultimately we decided that any proceeds would be donated to charity, because, y’know, charity is good.
The middle of last month, I received a check for our affiliate bonus from the merchandise sales in May. It was over $900.
June was Pride Month, and it was wonderful to see how much love and support LGBTQIA individuals and groups have received over the course of the last few weeks. So it gives me great pleasure to say that proceeds from Miracle of Amsterdam merchandise sales have been donated to The Ali Forney Center, a charity based out of New York City whose mission is “to protect LGBTQ youths from the harms of homelessness and empower them with the tools needed to live independently.”
We don’t say this to toot our own horn — all we did was come up with a t-shirt concept and BreakingT did the rest. But we think it’s pretty cool that these shirts are helping make a difference in the lives of others, and we’re extremely happy about that decision.
The Miracle of Amsterdam merchandise is still on sale, by the way. I’ve been given to understand that it’s one of BreakingT’s more popular offerings, because it’s been featured on some of their promotional merchandise. I can also say that BreakingT is in the middle of a Fourth of July Weekend Sale through Sunday where merchandise is 20% off with the code USA20. Future proceeds will also be donated to the Ali Forney Center, so if you haven’t purchased a shirt or a mug yet but have been meaning to, click on the link below to make sure we receive our referral bonus.
And, y’know, thanks for buying a cool shirt. COYS.