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Tottenham announce Getir as first ever training kit sponsors

How does a club fill the quiet times? By announcing new corporate partnerships.

Tottenham Hotspur Training Session Photo by Tottenham Hotspur FC/Tottenham Hotspur FC via Getty Images

The days after the close of the summer transfer window are always a bit of a letdown. This year is no exception because not only is there this vacant space that up until now was filled by various transfer rumors and announcements of signings, but we also are now in the middle of the first international break with no football until September 11. What’s a London-based Premier League club to do?

Well, based on the past couple of days, the answer is to announce new corporate sponsors. Tottenham Hotspur have announced two in the past two days — Spurs Women now have nutritional pyramid scheme distributors Herbalife as their back-of-shirt sponsors, and today Tottenham announced that Getir, a grocery delivery service, is the official sponsor of training wear for the club. They even made a snappy video featuring Dele, Lucas, Joe Rodon, and a pineapple.

In times like these where COVID is screwing everything up financially, it’s really not surprising that Tottenham are finally embracing the multiple commercial opportunities that other clubs have been enjoying the past couple of years. Over the past year we’ve seen Spurs finally get a sleeve sponsor (Cinch) and now a training kit sponsor as well. The only thing left for Spurs to nail down is the stadium sponsorship, which has been in the works since before the building opened.

I have no strong takes about Getir as a company as I’m really not familiar with them at all. I also acknowledge that writing articles about #brands putting their logos on our chosen club’s kits is extremely <larry-david.gif>. But, such are the times we live in. Hopefully the money we get from Getir can, IDK, help fund part of a new striker in January or something. Let’s just hurry up and get back to the football, please.