good morning and happy friday!
Bowl Season in America is almost over.
For those unaware, Bowl Season is the time of year when all the college American football teams compete against an opponent in a “title game” where they lift a trophy at the end.
Most of these don’t matter. In fact, only three out of the dozens actually count for something.
Sometimes, though, a Bowl Game gives the American people what they want. This year, we were gifted a Pop Tarts mascot during the Pop-Tarts Bowl.
Just look at this:
I still can't get over the Pop-Tart Bowl.— Joe Pompliano (@JoePompliano) December 29, 2023
The live Pop-Tart disappearing into a toaster while holding a sign that says "Dreams really do come true" only to get eaten by the winning team on the other end is pure marketing genius.
Easily the best bowl gamepic.twitter.com/G1EqRwkBXm
Yes, you watched that right. It’s a person dressed as a Pop Tart (frosted strawberry?) standing on top of a poster, holding a “Dreams Really Do Come True” sign.
It is then descended into the toaster where one presumes it was cooked. Then out comes a very large, actual frosted Pop Tart, which was promptly carved up by the KSU football team.
Wonderful. And terrifying.
Fitzie’s track of the day: From The Start, by Laufey
And now for your links:
Dan KP: Richarlison given huge opportunity that could define his future